Beachclub Natural High
The visual world of Natural High is all about that high-energy, authentic surf vibe. I’ve focused on shaping this aesthetic across every platform, producing the entire suite of media and design—from social ads and newsletters to all the print materials. It was about making sure that whether someone is holding a flyer or scrolling their feed, they get that premium brand feel.
I also headed up the look and feel of the webshop, crafting the imagery and video assets that set the tone for the site. From the visual design of the homepage to the creative assets for @naturalhighsurfshop, every piece was made to translate the ‘Natural High’ atmosphere into a professional and high-impact experience that really connects with the community.
The Natural High Collection
Bringing a collection from a concept to a finished product requires a mix of design and storytelling. This process started with the initial design and art direction, shaping how the apparel looks and feels. By being involved in the design phase, it became possible to create content that perfectly matches the gear's vibe. From the first sketches to directing the final campaign and producing the launch content, the goal was to ensure a seamless transition from the designer's table to the customer.
Beach Festival
The Natural High Beach Festival is all about community, music, and fun. I focused on catching the real vibe of the day through my photography—documenting the energy of the crowd and those unscripted moments that make the event special. My goal was to create a visual story that brings those memories to life and shows what it’s like to be part of the celebration.
